How do intimate apparel company advertisements in Chinese magazines influence young working women on their personal undergarment purchasing in Hong Kong?
Target- Female, age between 21 & 25, Full Time & Part TimeWorker & Hong Kong Resident.
Magazines: Jessica, Marie Claire, Amy Magazine, CosmopolitanHK & ELLE Hong Kong...
Intimate Apparel Companies: Calvin Klein, Wacoal, PrivateShop, Embry Form & Triumph...
So excited! I will write a research paper and have a presentation for my Consumer Behavior Class this semster. Hope this one will work!
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