“If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then comeback and hit it again. Then hit it again-a tremendous whack!”
- Winston Churchill
Dear Candy:
Using evidence is an essential part of an effective presentation. Questions often in the mind of audience members, even if seldom asked, are "why would I listen to you?" "Why should I believe you?" "Who besides you says this?" When we need to convince others of our view, one of our primary tools is the use of evidence.
Source:
High Impact Presentations
©2006 Dale Carnegie & Associates, Inc. All Rights Reserved
- Winston Churchill
Dear Candy:
Using evidence is an essential part of an effective presentation. Questions often in the mind of audience members, even if seldom asked, are "why would I listen to you?" "Why should I believe you?" "Who besides you says this?" When we need to convince others of our view, one of our primary tools is the use of evidence.
Source:
High Impact Presentations
©2006 Dale Carnegie & Associates, Inc. All Rights Reserved
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