Salesmanship

“A sale isn't a thing, it's a process. It isn't standing still, it's moving. It isn't one long job, it's a series of smaller jobs.”

- Anonymous

Dear Candy:

Some sales people see selling as a one-time deal, and they will tell their customers anything in order to close that deal. This method eventually catches up to them. Here are some tips on improving customer trust, enhancing your reputation and building long-term customer relationships:

- See things from the buyer's point of view
- Build rapport with your buyer. Ask questions
- Gain the buyer's interest by stating the benefits of your product
- Show credibility by using evidence

Source:
Making Sales: How to Jump Start Your Selling Career
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