“The longer I live, the more certain I am that enthusiasm is the little recognized key to success.”
- Frederick Williamson
Dear Candy:
In order to differentiate ourselves in a crowded, competitive marketplace, we need to be unique with exciting approaches to solving buyer's problems. We also need to be present in a way that builds credibility and makes people want to buy. One of the most effective ways to combat the price objection is to build value in the solution of the sale. What we present and how we present it is critical to the buying/selling process.
Source:
Sales Advantage
©2007 Dale Carnegie & Associates, Inc. All Rights Reserved
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