“The salesperson's job is to persuade people to want what they already need.”
- E. St. Elmo Lewis
Dear Candy:
- Remind your buyers that they lack the benefit your solution will give them
- Get their agreement
- Remind your buyers that your solution will satisfy that lack
- Paint a word picture of your buyer using your solution, enjoying it, and benefiting from it
Source:
The Sales Advantage
©2007 Dale Carnegie & Associates, Inc. All Rights Reserved
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